Baby Bum products have been safety and allergy tested in third-party clinical testing reviewed by board certified Dermatologist and have been verified to be non-irritating even for those with sensitive skin.
For products that we just know are going to splash around those little eyes (like our Shampoo & Wash and Bubble Bath), we have submitted them for third-party clinical testing with independent board certified ophthalmologists, which has found our formulas to be tear-free.
pH describes the acidity or alkalinity of a material, even skin. Skin is slightly acidic, which is part of its natural defensive mechanism to maintain a healthy flora and deter harmful bacteria from making themselves at home. Baby Bum products are formulated to be ultra mild and maintain the skin’s natural pH.